Here we go

Following David's introductory post, I wanted to jump in and introduce myself, as well. David shares the credit for the idea for this blog with me, but the truth is that it was his idea - my only contribution so far has been my enthusiasm.

I'm Damian Smith and I'm the recently-hired Web Marketing Specialist for NetIQ. David is the Manager of Social Media Marketing.

NetIQ is changing the way they approach web marketing and dramatically increasing the resources allotted to the web. SEO and PPC had been outsourced to an agency that didn't understand NetIQ's goals, products, and marketing message. As a result, the agency underperformed. As part of their new approach, NetIQ recruited and hired me from the world of freelance SEO and PPC. NetIQ has also come to understand the value of Social Media Marketing, tapping David to manage this effort. I'm sure David's years of experience with NetIQ's Partner and Sales Channel programs made him an obvious choice. Two months ago, the web team consisted of two members - in just a couple weeks, there will be six of us.

There is plenty of work to be done - much of it is catch-up work or starting from scratch; this is where David's idea came from: Wouldn't it be interesting to document NetIQ's renewed push into web marketing?

So here we are, ready to share our sweetest victories and confess whatever failures come our way.