NetIQ and Wikipedia

Every time you Google something, anything, a result for Wikipedia it seems is guaranteed to be on that first page of results. This has not been the case for NetIQ, which has been absent from the pages of Wikipedia for almost two years (I will not go into what happened here). This changed today with a new NetIQ Wikipedia page that we reinstated and edited together.

Now bear in mind that this page is only a starting point, which you can plainly tell if you opened it. It needs a lot of improvement. You can help with this as Wikipedia is an open content encyclopedia. So go ahead, register and improve our listing.

So why is having a Wikipedia page important?

It was partly because Wikipedia held a high authority status with the search engines and all that "link juice" would help our Search Engine Optimization (SEO). That changed in January, a fact I got confirmed in Steve Raye's Social Media Marketing: Working with Wikipedia post on SocialMediaToday. All the links on wikipedia are now rel=”nofollow” which means they are not counted as a link by Google or other search engines which use links as part of their algorithm.

But with 52,000,000 unique visitor a month from the US alone, according to Quantcast, Wikipedia remains an important part of our SEO and Social Media Marketing (SMM) strategy. Just having a Wikipedia entry that shows up in the search results lends credibility to our organization.