NetIQ and Facebook

According to the InsideCRM article The Facebook Marketing Toolbox... in the last couple of years, Facebook has gone from a college photo-sharing site to a burgeoning business-networking platform for self-promotion, advertising and multimedia interaction.

I tend to agree, to a degree. The user profile is still predominately in that college age bracket but it is certainly shifting in the right direction for organizations like NetIQ. Forrester presented some demographic research on Facebook late last year, they are already a little dated but do indicate a trend in the right direction.

In a quick review of the IT corporations or products with Facebook pages you will find Linux, Apache, Blackberry, Cisco, and Citrix to highlight just a couple from NetIQ's AppManager Modules product list. You will also now find a NetIQ page, which is already beginning to gather a fan or two from outside the NetIQ/Attachmate organization in the few hours it has been published.

Facebook offers a gamut of ways to promote solutions, but a couple of primary objectives should always be developing an active and recognized fan base; advocates for the brand and solutions and communicating beneficial information. You always have to remember that Facebook is about communication, two way communication, just like any Social Media Marketing effort should be.

Those fans will then help the outreach to the target audience as their fan-dom becomes known to their Facebook friends. You leverage other existing groups, where it is relevant, also helps boost the buzz about products and services. Plus, don't forget to ensure you can be easily found in relevant networks.

Take a look and why not become a fan yourself.